Idea
Create an ad platform that allows advertisers to send targeted ads to people who use sports related web-based and mobile applications.
Solution
We built an easy to use self-service ad platform that allows businesses to target sports enthusiasts based on team and league preferences. We created an easy- to-use system that mobile and web-based app developers can use to register their apps for possible advertising opportunities. Advertisers can use the system to send targeted ads to users of sports-related mobile apps or web-based apps. They can also set parameters for how much they want to spend on a campaign and use their own graphic or text-based banner ads.
In addition to league and team parameters, advertisers can target those with specific interests, age, gender and other options. To help accurately measure a campaign’s performance, we included the ability to run reports using the included analytic tools. Agencies will appreciate that the system works well with third party tools such as DART reporting.